MaryMac Communications
Mary Mac Communications � behind the scenes on a photo shoot
Creative Direction & Content

Create a world people want to enter.

Before someone understands your brand, they experience the image, the film, the language, the detail and the feeling.

We create considered visual and verbal content that translates strategy into a distinctive brand world designed to attract attention without compromising refinement.

The Challenge

Sometimes the brand has a strategy, but the content doesn't reflect it.

Perhaps your visuals feel inconsistent across platforms. Your photography, film and social content may not be speaking with the same voice as your positioning. You may have great strategy that hasn't yet been translated into something people can see, feel and remember. We help turn that strategy into a distinctive creative world.

Creative Philosophy

Creative with a reason to exist.

Beautiful content is easy to admire. It communicates positioning. Builds recognition. Creates desire. Tells a story. And gives people a reason to remember the brand behind it.

Creative Direction

Define the visual world.

Creative Concepts, Moodboards, Art Direction, Visual Storytelling, Shoot Direction, Styling Direction, Campaign Look & Feel.

What a Creative & Content Engagement May Include

The final scope is tailored to the business and its objectives.

Creative Concepts
Moodboards
Art Direction
Shoot Direction
Styling Direction
Photography
Film & Video
Social Content
Motion Graphics
Copywriting
Brand Narrative
Content Territories
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